Privacy Policy

Prime&Naturals values your privacy and is committed to collecting, using, holding, disclosing and protecting your personal information appropriately, in accordance with applicable privacy laws and related requirements.

This Privacy Policy applies to the handling of personal information when you browse this website, submit an enquiry or appointment form, register for services, contact us, use Prime&Naturals services, or otherwise interact with us through this website.

1. Personal Information We May Collect

When you use this website, submit an enquiry, appointment or contact form, or use our services, we may collect the following information:

Your name, contact number, email address, preferred service location, preferred clinic, service requirements, appointment or enquiry details, and any other information you choose to provide.

If you choose to provide health-related information, such as your health condition, symptoms, medical history, medications, allergies, pregnancy or breastfeeding status, we may also collect and process this information where necessary.

We may also collect technical information relating to your use of the website, such as your IP address, browser type, device information, browsing time, pages viewed, referring website and cookie data.

2. Health Information and Sensitive Information

As we provide information, appointments and services relating to health and Chinese medicine, we may collect information about your health where necessary.

Health information is generally considered sensitive personal information. We will only collect and use such information where reasonably necessary, with your consent, where it is relevant to providing services, or where permitted or required by applicable law.

You should not submit unnecessary sensitive information through this website. If you have an acute, serious or urgent health concern, please seek appropriate medical assistance immediately rather than relying solely on website forms or online enquiries.

3. How We Collect Personal Information

We may collect your personal information in the following ways:

When you complete an enquiry, appointment or contact form on this website; contact us by phone, email, text message, social media, instant messaging platforms or other means; visit a clinic, receive services or interact with our practitioners, staff or service teams; participate in activities, register for information, provide feedback or use other services offered by us; and through technical information collected automatically when you browse this website.

We aim to collect personal information in a fair, lawful and transparent manner, and only collect information that is reasonably related to the relevant purpose.

4. How We Use Personal Information

We collect and use your personal information primarily for the following purposes:

To process enquiries, appointments, registrations and customer service matters; confirm appointments, arrange services, follow up enquiries or provide relevant information; manage clinic services, customer relationships, internal administration and record keeping; provide or assist in arranging appropriate health, Chinese medicine or related services; improve website content, service processes, user experience and operational efficiency; send important notices relating to services, appointments, clinic arrangements or website use; conduct statistical analysis, audits, training, quality management and risk management; and meet legal, regulatory, audit, insurance, dispute resolution or other compliance requirements.

We will not use your personal information for purposes unrelated to those for which it was collected without your consent or another lawful basis.

5. Disclosure of Personal Information

We will keep your personal information confidential. However, where reasonably necessary, we may disclose relevant information to the following persons or organisations:

Prime&Naturals clinics, practitioners, staff, customer service teams, administrative staff and related service teams; service providers that provide website, systems, cloud storage, data hosting, appointment systems, payment services, text messaging, email, customer service, technical support, administrative or operational support; professional advisers; healthcare or health service providers involved in arranging, providing or following up services for you where necessary; government departments, regulatory authorities, courts, law enforcement agencies or other statutory bodies legally entitled to request disclosure; and any other persons or organisations to whom you consent or request that we disclose your information.

We will require relevant service providers or partners to take reasonable steps to protect your personal information and to use it only to the extent necessary for the relevant purpose.

6. Overseas Data Processing and Service Providers

Our website, systems, cloud services, technical support or third-party service providers may be located in different regions. As a result, your personal information may, where permitted by applicable law, be processed, stored or supported by service providers located in different regions.

Where such processing occurs, we will take reasonable steps to ensure that your personal information is appropriately protected and will require relevant service providers to handle the information in accordance with applicable privacy and data protection requirements.

7. Retention of Personal Information

We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or for the period required by applicable laws, regulatory requirements, health record management requirements, accounting, insurance, audit, dispute resolution or business needs.

When personal information is no longer required, we will take reasonable steps to delete, destroy, de-identify or anonymise it, unless applicable law requires or permits us to retain it.

8. Security of Personal Information

We will take reasonable and practicable technical, administrative and physical security measures to protect your personal information against unauthorised or accidental access, use, disclosure, alteration, loss, destruction or other improper handling.

These measures may include access controls, system security settings, data backups, staff confidentiality requirements, service provider management and internal data-handling procedures.

However, internet transmission and electronic storage methods are not completely secure. While we will make reasonable efforts to protect your information, we cannot guarantee that any online transmission or electronic storage method will be entirely free from risk.

9. Data Breach Management

If unauthorised access, disclosure, loss or another security incident involving personal information occurs, we will take reasonable steps according to the nature of the incident and applicable legal requirements. These steps may include assessing the risk, containing the impact, addressing the issue and strengthening security measures.

If a data breach is likely to have a serious impact on affected individuals and meets the notification threshold under applicable law, we will notify affected individuals and relevant regulatory authorities as required.

10. Cookies and Website Analytics

This website may use cookies or similar technologies to support normal website operation, remember browsing preferences, analyse website traffic, improve website content and enhance the user experience.

Cookies are small text files stored on your device. You may choose to reject, block or delete cookies through your browser settings, although some website functions may not operate properly as a result.

We may also use third-party analytics tools to understand how the website is used. These tools may collect device information, browsing activity and other technical information, but generally should not be used to directly identify you unless otherwise stated or appropriate consent has been obtained.

11. Direct Marketing and Service Information

Where we have obtained your consent or where permitted by applicable law, we may use your name, telephone number, email address or other contact information to send you information about Prime&Naturals services, health information, events, promotional offers or other relevant content.

If you no longer wish to receive this information, you may unsubscribe at any time using the unsubscribe method included in the relevant communication or by contacting us directly. We will process your request within a reasonable period.

Even if you choose not to receive promotional communications, we may still send you non-promotional notices relating to appointments, services, security, accounts, payments or important operational arrangements.

12. Third-Party Websites and Platforms

This website may contain links to third-party websites, social media platforms, maps, video platforms, payment platforms or other external websites. These third-party websites and platforms are not controlled by us, and their privacy policies, data-handling practices and content are not governed by this Privacy Policy.

Before using any third-party website or platform, you should review its privacy policy and terms of use.

13. Personal Information of Minors

This website and our services are primarily intended for adults, or for use by adults on behalf of another person. If a minor needs to use our services, they should do so with the assistance and consent of a parent, guardian or legally authorised person.

If we become aware that we have collected personal information relating to a minor without appropriate consent, we will take reasonable steps to manage that information in accordance with applicable law and the circumstances.

14. Accessing and Correcting Personal Information

You may request access to, correction of or updates to personal information we hold about you in accordance with applicable privacy laws.

If you wish to access, correct, update or delete your personal information, withdraw consent, unsubscribe from promotional communications or enquire about our information-handling practices, you may contact us using the details provided in this Privacy Policy.

We may need to verify your identity and will process relevant requests within a reasonable period. Where permitted by applicable law, we may refuse certain requests or charge a reasonable administrative fee for processing an access request.

15. Complaints and Enquiries

If you have any questions, requests or complaints about the way we handle your personal information, please contact us using the details below. We will respond to and address your enquiry or complaint within a reasonable period.

If you are not satisfied with our response or the way your matter has been handled, you may also make an enquiry or complaint to the relevant privacy or data protection regulatory authority in accordance with applicable law.

16. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, service, technology or operational arrangements.

Any updates will take effect once published on this website. You should review this page periodically to stay informed of the latest version. If you continue to use this website after this Privacy Policy has been updated, you will be taken to have acknowledged the updated content.

17. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact us using the following details:

Prime&Naturals WhatsApp: +852 93875738

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